Toit à moi’s innovation goes beyond acquiring condominiums to quickly house people experiencing homelessness. We systematically involve donors—our sponsors—in the effort to provide affordable and dignified housing for vulnerable individuals in a context where the cost of living and rents are increasingly unaffordable. For each Toit à moi condo, approximately 40 sponsors, contributing $25 or $50 per month, help cover the mortgage and housing-related costs, allowing us in turn to rent the unit at an affordable rate.

The campaign held from June to December 2025 mobilized more than 600 people! Our goal is to reach 1,500 sponsors in 2026 to help cover the costs of dozens of housing units.

Sponsors are recruited through a personal ambassador-led campaign within their own networks. A heartfelt thank-you to the 20 ambassadors who are currently mobilizing their loved ones through February. Write to us at info@toitamoi.ca to become an ambassador.

Founded in 2023 by Martin Gauthier, Denis Castin, and Serge Lareault, Toit à moi is proud to welcome three new members to its Board of Directors. These individuals bring deep expertise in their respective fields and a strong commitment to the mission. A heartfelt thank you for joining the TÀM journey!

– Marie-Josée Rioux, Manager at Fondaction CSN in Impact Investment Partnerships and Platforms, with 30 years of experience in banking, venture capital, and social investment; contributor to several large-scale territorial development projects.

– Alexandre Skaff, Investor at Plagesco Holding Inc., a portfolio holding interests in private companies, real estate investments, and publicly traded companies; seasoned leader with over 20 years of expertise in corporate management and global strategy, including roles at Kraft Foods and Pratt & Whitney; actively involved in several philanthropic initiatives.

– Sonia Côté, CEO of Le Chaînon, with 25 years of experience as an executive in the community sector and the public system, spanning homelessness, housing, mental health, and public health; from 2009 to 2013, member of the national research coordination team on homelessness and mental health (At Home/Chez Soi Project, Mental Health Commission of Canada), contributing to the development of innovative housing models and effective clinical practices for this vulnerable population.

Toit à moi (TÀM) is building its community. Some 300 people have become sponsors of the organization in less than two weeks. All of these people are now helping to make TÀM’s first six condos affordable.

Let us recall our concept which aims to socialize co-ownerships in Quebec.

Patrons: TÀM relies on patrons (foundations, corporations, major donors, financial institutions and governments) to provide down payments to acquire one-bedroom condominiums for less than $300,000. For TÀM’s first three condos, the Gauthier Family Foundation provided $700,000 for the acquisitions and the Bank of Montreal (BMO) provided $300,000 in mortgage loans.

Ambassadors and Sponsors: Ambassadors are individuals committed to TÀM. During a one-month flash campaign, they solicit monthly or annual donations from their network to cover the mortgages and operating costs of the condominiums. These costs amount to approximately $12,000 to $16,000 per year. Without donor support to cover these expenses, the rents would be unaffordable. Environ 30-40 parrains-marraines, offrant entre 25 et 50 $ par mois, permettent de payer un logement.

A huge thank you to all the generous people who want to help, believe in our innovative concept, and trust our fledgling organization. Thank you also to our ambassadors who have recruited so many people from their circle!

Want to become an ambassador? Write to us in the Contact section!

Montreal businessman and philanthropist Martin Gauthier, President of the Gautier Family Foundation, is the visionary behind the creation of TÀM in Quebec. The Gauthier family invested $2 million in the charity’s first three years. He chaired the first TÀM ambassador campaign to recruit sponsors.