{"id":1814,"date":"2025-07-28T14:59:00","date_gmt":"2025-07-28T18:59:00","guid":{"rendered":"https:\/\/toitamoi.ca\/success-of-our-first-sponsorship-campaign\/"},"modified":"2026-03-24T11:34:23","modified_gmt":"2026-03-24T15:34:23","slug":"success-of-our-first-sponsorship-campaign","status":"publish","type":"post","link":"https:\/\/toitamoi.ca\/en\/success-of-our-first-sponsorship-campaign\/","title":{"rendered":"Success of our first sponsorship campaign"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Toit \u00e0 moi (T\u00c0M) is building its community. Some 300 people have become sponsors of the organization in less than two weeks. All of these people are now helping to make T\u00c0M&#8217;s first six condos affordable.  <\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>Let us recall our concept which aims to socialize co-ownerships in Quebec.<\/p>\n\n\n\n<p><strong>Patrons: <\/strong>T\u00c0M relies on patrons (foundations, corporations, major donors, financial institutions and governments) to provide down payments to acquire one-bedroom condominiums for less than $300,000. For T\u00c0M&#8217;s first three condos, the Gauthier Family Foundation provided $700,000 for the acquisitions and the Bank of Montreal (BMO) provided $300,000 in mortgage loans. <br><\/p>\n\n\n\n<p><strong>Ambassadors and Sponsors:<\/strong> Ambassadors are individuals committed to T\u00c0M. During a one-month flash campaign, they solicit monthly or annual donations from their network to cover the mortgages and operating costs of the condominiums. These costs amount to approximately $12,000 to $16,000 per year. Without donor support to cover these expenses, the rents would be unaffordable.    Environ 30-40 parrains-marraines, offrant entre 25 et 50 $ par mois, permettent de payer un logement. <br><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cad6afd wp-block-group-is-layout-flex\">\n<p><strong>The first campaign<\/strong><\/p>\n\n\n\n<p>Five ambassadors raised their hands to recruit the first sponsors: Martin Gauthier, Alexandre Skaff, Serge Lareault, Ren\u00e9e Larivi\u00e8re, Lise Dufour.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cad6afd wp-block-group-is-layout-flex\">\n<p><strong><strong>The results<\/strong><\/strong><\/p>\n\n\n\n<p>The results were swift and enthusiastic. Some 300 people spontaneously answered the call. An annual value of $125,000 was raised in two weeks. The first six T\u00c0M condos are therefore financed for one year. Half of the donors have already expressed interest in continuing next year.    <br><\/p>\n<\/div>\n\n\n\n<p>A huge thank you to all the generous people who want to help, believe in our innovative concept, and trust our fledgling organization. Thank you also to our ambassadors who have recruited so many people from their circle! <br><\/p>\n\n\n\n<p>Want to become an ambassador? Write to us in the Contact section! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Montreal businessman and philanthropist Martin Gauthier, President of the Gautier Family Foundation, is the visionary behind the creation of T\u00c0M in Quebec. The Gauthier family invested $2 million in the charity&#8217;s first three years. He chaired the first T\u00c0M ambassador campaign to recruit sponsors.  &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toit \u00e0 moi (T\u00c0M) is building its community. Some 300 people have become sponsors of the organization in less than two weeks. All of these people are now helping to make T\u00c0M&#8217;s first six condos affordable. Let us recall our concept which aims to socialize co-ownerships in Quebec. Patrons: T\u00c0M relies on patrons (foundations, corporations, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[26],"tags":[34],"class_list":["post-1814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-our-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success of our first sponsorship campaign - Toit \u00e0 moi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toitamoi.ca\/en\/success-of-our-first-sponsorship-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success of our first sponsorship campaign - Toit \u00e0 moi\" \/>\n<meta property=\"og:description\" content=\"Toit \u00e0 moi (T\u00c0M) is building its community. Some 300 people have become sponsors of the organization in less than two weeks. All of these people are now helping to make T\u00c0M&#8217;s first six condos affordable. Let us recall our concept which aims to socialize co-ownerships in Quebec. 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